pet-insurance.co.nz | Free Online SEO Audit for pet-insurance.co.nz

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : www.southerncrosspet.co.nz/

Character length : 27

Title

Southern Cross Pet Insurance | Affordable health cover for cats and dogs

Description

Previously known as Ellenco, Southern Cross Pet Insurance makes sure your pets have access to the vet care they need.

Keywords (meta keywords)

Pet insurance, pet cover, pet health cover, Ellenco pet insurance, Southern Cross pet insurance

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Southern Cross Pet Insurance | Affordable health cover for cats and dogs

Character length : 72

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	0	3	1	0	1

Heading structure in the source code

<H4> 0800 800 836
<H1> Insure the health of your pet
<H3> 6 weeks free puppy and kitten cover
<H3> Why get Southern Cross Pet Insurance?
<H3> Pet care tips
<H6> Other Southern Cross websites

Word cloud

pet14
insurance14
southern9
cross9
cats6
dogs6
health5
rating5
statement5
strong4
tips4
benefits4
care4
privacy3
get3
group3
limited3
weak3
terms3
plans3
make3
offers3
questions3
call2
vet2
complaints2
document2
solvency2
available2
claims2
faqs2
home2
margin2
default2
disclosure2
extremely2
claim2
quote2
poor’s2
very2
travel2
standard2
cover2
policy2
conditions2
scale2
hospitals2

Keyword matrix

word	title	descriptions	heading
pet
insurance
southern
cross
cats
dogs

Two Word cloud

southern cross7
for cats4
cross benefits3
for dogs3
insurance for2
you can2

Three Word cloud

southern cross benefits3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 5 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.30

Flesch Reading Ease

72.60

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.90

Dale–Chall Readability

6.00

SMOG Index

8.40

Spache Readibility

5.00

Number of letters

2185

Number of words

450

Number of sentences

Average words per sentences

Number of syllables

688

Syllables in words

706

Average syllables in words

1.53

Number of words in first three syllables

Percentage of word / syllables

16.44

Words not in Dale-Chall easy-word list

163

Words not in Spache easy-word list

117

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

7,896 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://www.southerncrosspet.co.nz/resources/shared/scripts/jquery/jquery.min.js?cdv=18
https://www.southerncrosspet.co.nz/resources/shared/scripts/jquery/jquery-migrate.min.js?cdv=18
https://www.southerncrosspet.co.nz/resources/shared/scripts/jquery/jquery-ui.min.js?cdv=18
https://www.southerncrosspet.co.nz/WebResource.axd?d=uzWkl8Gm3Gv2GTfMhPi3mU1WjM8vJFSkVD1yzDkrVKHjnlmrienL5yxKRvkQ3jRF8e7KAjuD-vpx6lZj0&t=636161530540000000
https://www.southerncrosspet.co.nz/Telerik.Web.UI.WebResource.axd?_TSM_HiddenField_=ScriptManager_TSM&compress=1&_TSM_CombinedScripts_=%3b%3bSystem.Web.Extensions%2c+Version%3d4.0.0.0%2c+Culture%3dneutral%2c+PublicKeyToken%3d31bf3856ad364e35%3aen-US%3a209d1e34-0637-48d5-a3e4-55a42f794d73%3aea597d4b%3ab25378d2
https://www.southerncrosspet.co.nz/js/dnn.js
https://www.southerncrosspet.co.nz/js/dnn.modalpopup.js?cdv=18
https://www.southerncrosspet.co.nz/js/dnn.servicesframework.js?cdv=18
https://www.southerncrosspet.co.nz/js/dnncore.js?cdv=18
https://www.southerncrosspet.co.nz/Portals/_default/Skins/SX_PetResponsive/scripts/transit.js
https://www.southerncrosspet.co.nz/Portals/_default/Skins/SX_PetResponsive/scripts/main.js
https://www.southerncrosspet.co.nz/Resources/Shared/scripts/initWidgets.js

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.southerncrosspet.co.nz/portals/_default/default.css?cdv=18
https://www.southerncrosspet.co.nz/portals/_default/skins/sx_petresponsive/skin.css?cdv=18
https://www.southerncrosspet.co.nz/portals/0/portal.css?cdv=18

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 43 different links.
Internal links: 32
External links: 11

External links:

Link text (anchor)	Link strength
Get an instant quote
https://quote.southerncrosspet.co.nz/#/1-home
Pet insurance quote
Health insurance
Travel insurance
Hospitals
Your Health
About the Group
About the Group
Health Insurance
Travel Insurance

Internal links:

Link text (anchor)	Link strength
https://www.southerncrosspet.co.nz
Home
Why pet insurance?
For dogs
For cats
Offers
Claims
Tips
FAQs
Contact us
Plans for dogs
Plans for cats
Make a claim
Special offers
> Find out more
https://www.southerncrosspet.co.nz/Specialoffers.aspx
More reasons to choose Southern Cross Pet Insurance
click here
Pet insurance for dogs
Pet insurance for cats
Make a claim
Frequently asked questions
Pay by direct debit
Disclosure statement
Complaints procedure
Privacy statement
Terms of use
Solvency margin
Pet Insurance
Contact us
Complaints
Solvency margin

Website security

203.97.21.236

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H4 : 0800 800 836, ( 0px from top )
H1 : Insure the health of your pet, ( 116px from top )
H3 : 6 weeks free puppy and kitten cover, ( 539px from top )
H3 : Why get Southern Cross Pet Insurance?, ( 741px from top )
H3 : Pet care tips, ( 1113px from top )

Typos

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SEO report of pet-insurance.co.nz

Southern Cross Pet Insurance | Affordable health cover for cats ...

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Icons

Order of Heading elements on mobile by position

Typos

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